When Monkedia first started working with Ted, the majority of his sales had historically come from Christian bookstores. But as the marketplace began to shift and those stores started permanently closing, he was in need of a new platform for selling his books. So Monkedia built his ecommerce platform on Shopify and offered a truly turnkey service — web & CRO, email & SMS, and digital advertising. It was a full funnel digital marketing solution.
While Ted was known for adult fiction and non-fiction novels, Monkedia encouraged him to utilize his unique storytelling ability to start writing fiction for kids. But rather than releasing these stories as one book, Monkedia outlined a productization strategy whereby the books were released as bundles. This has helped drive an AOV increase of 70% since the release of his kids line of products. The product launches for these kids book bundles have also driven consistent results, with email & SMS marketing being the primary means of generating $250K+ in revenue in the first month of every launch and consistently driving 40% of total sales revenue. In the end, Monkedia has helped the client generate a 692% increase in revenue by selling kids books, with $10MM+ in total revenue generated to date.