4 MILLION IN ANNUAL REVENUE... SELLING GOAT SOAP
From Zero to 4M ARR

When Bend Soap first met Monkedia they owned one goat and hadn't yet recorded one sale. Years later, they now have a farm full of goats and have grown to a remarkable $4 million in annual recurring revenue... selling goat soap! How? By utilizing high-impact creative that told the brand's unique story, they were able to rapidly built trust with potential consumers, all while maintaining a 4:1 lifetime Meta ad attribution.
4X
Lifetime Attributable ROAS
800K
BFCM Campaign Revenue
4M
Annual Recurring Revenue
The Story

From Startup to 4M in ARR for Natural Health DTC Brand

Monkedia worked with Bend Soap to optimize their creative approach by focusing on telling their unique story—helping them stand out in a very competitive marketplace of skincare products. By getting potential consumers connected to their story, we were able to significantly grow their LTV while maintaining a lifetime Meta ad attribution of over 4x. One ad generated over $500K in sales alone, simply telling the story of their family and the "why" behind what they do. Our creative direction also helped them achieve their single biggest month of gross sales, with an $800K BFCM campaign that was propelled by 14x ROAS ad performance.

Following iOS 14.5 updates, Monkedia worked diligently with Bend Soap to strategically help them continue scaling their advertising spend, enabling them to continue growing their overall business. This was accomplished, in part, by shifting away from focusing on "direct ad attribution" and scaling instead based on top-line Shopify revenue. As a result, we were able to help them scale their business while maintaining a consistent ad spend to Shopify ROAS.

THE SOLUTION

THE SUCCESS

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Discover how brands grow with Monkedia

Read success stories
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