Monkedia worked with Hidden Crown, a hair extensions brand, to generate over $7MM in revenue with attributable ROAS of 14X. Monkedia's ads were not only responsible for driving DTC sales, but indirectly boosted salon sales—whereby people could buy locally instead of doing the hair extensions themselves. We identified that product education was required to teach the consumer how to use the product, so a creative strategy was developed that centered around videos demonstrating tutorials on how to use the product, while simultaneously providing social proof. This strategy helped us attain a remarkable 14X ROAS that was directly attributable to our advertising efforts on Meta.