Advanced Pixeling + Lift Studies Result In Confident Spending
SEGMENTATION + IN-STORE LIFT
Monkedia worked with Circle, a technology company innovating within the parental controls sector, to implement advanced pixel segmentation in order to accurately measure in-store sell-through within 3rd party retailers. Monkedia was able to also map differences in audience makeup per store while running lift studies that allowed for the brand to confidently spend at predictable returns in order to meet sales quotas.
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