CHARITY NETWORK

15,000+ Auction Lots, 20M+ Yearly Revenue
ADVANCED AUCTION TRACKING + UNIQUE STRATEGY
Monkedia worked with The Charity Network, the premier online auction site for charities, to acquire new high net worth individuals by leveraging advanced auction tracking and unique ad strategies for each dynamic lot category. Through the use of custom advanced pixel implementation, Monkedia was able to not only track the more accurate ‘incremental bid amount,’ but also was able to dynamically data mine each lot’s unique categorization and apply targeting insight to different types of potential customers depending on the historical make-up of individuals who had bought similar lots. The results transformed the business by driving bid increments on over 15,000 lots while generating over 20M in yearly revenue.
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